Het Nieuwe Fundament
Research • Strategy • Concept • Brand identity • Webdesign
In commision for Rotterdams Weerwoord, the International Architecture Biennale Rotterdam (IABR) and the Municipality Rotterdam • 2021
Inequality is layed bare more and more by the climate crisis. People living with a relatively low income are also getting to deal with the growing effects of climatechange. Less wealth, power of control and resources, yet having to come up with solutions? Climate-inequality emphasises fundamental change that is needed to prevent a climatecrisis.
The New Fundamental sets way to a sustainable and fair future along the lines of four ground principles. By supporters of The New Fundamental these principles are believed to be the key to much-needed change in our world systems. By asking questions and being critical about the compliance of these principles, we are shaping a fair and sustainable environment for the longrun.
The New Fundamental sets way to a sustainable and fair future along the lines of four ground principles. By supporters of The New Fundamental these principles are believed to be the key to much-needed change in our world systems. By asking questions and being critical about the compliance of these principles, we are shaping a fair and sustainable environment for the longrun.
Four Fundamental principles
1. ALL SUSTAINABLE
2. ALL SOCIALY INCLUSIVE
3. ALL ANIMAL AND HUMAN FRIENDLY
4. ALL SCIENTIFICALLY FOUNDED
The New Fundamental was part of the vision Rotterdam 2060 presented at the exhibition Meteopolis - How a large city like Rotterdam can deal with the consequences of climate change.
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